EDUCATION
STRATEGIC CORPORATE COMMUNICATION
BACHELOR OF ARTS - CHAPMAN UNIVERSITY
MESSAGE DESIGN II
In this course I was taught the basic principles of creating an effective message campaign to be consistent with an organization’s mission and goals. This course is based around a real university-wide campaign, the Rethink Campaign, implemented by our class. Its mission was to inspire peer driven conversations about the risks of misusing prescription stimulants. Our class was broken into various teams: Research, Message Development, Event Planning, and Public Relations and Promotion. I was a part of the Public Relations and Promotion group, where I connected our team with campus facilities, neighboring restaurants, and other university organizations to promote our events and disseminate our messages.
VISUAL COMMUNICATION
This course taught me industry-standard tools for graphic design along with the key theories of visual communication and typography. The course revolved around a semester long project where we chose an organization to rebrand. We were taught to follow the five step design process, and utilized knowledge of research, message design, graphic design, and analysis from previous courses in order to redesign the organization’s website and logo. The overarching theme was to remain clear, consistent, and to always keep the target audience and brand image at the front line. I chose to redesign Miley Cyrus’s Happy Hippie Foundation, and below you can find my final design proposal. The proposal goes over my research, design, mock ups, and a preview of the website.
OTHER RELEVANT COURSES
Introduction to Strategic Corporate Communication
This course emphasizes communication theory and practice associated with the advancement of an organization's mission, vision, product and/or service. Specifically, this course focuses on the persuasive use of messaging in the organizational context and developed my skills in the purposeful use of communication. During the course of the semester we analyzed and applied the 10 Steps of Strategic Marketing.
Messaging in Advertisement and Promotional Context
This course provided me with the experience in planning and conducting different types of marketing campaigns. We were introduced to the concepts, analyses, and activities that comprise advertising and promotion management. We practiced assessing and solving advertising and promotion challenges. Our end of semester project consisted of us breaking into small teams to create a mock product design and an entire advertisement campaign to promote it.
Theories of Persuasion
This course taught me the persuasion theories from post World War II to present day that empower us to recognize, analyze and evaluate persuasive messages. During this class we conducted multiple mass media message analyses, and identified the application of persuasive theories. Some of the major theories we explored and applied were The Theory of Reasoned Action and Planned Behavior, The Elaboration Likelihood Model, The Health Belief Model, and Social Theory.
BUSINESS ADMINISTRATION
MINOR
INTERNATIONAL MARKETING
This course taught me about international marketing opportunities and constraints which include cultural differences, political and legal issues, and economic concerns. Our semester project for the course was to choose a US company to enter into a foreign marketplace, and discuss how we would disseminate the product and market to the country’s consumers. Below you will find my team’s report of how we integrated Lyft into the Denmark marketplace.
SPORTS & ENTERTAINMENT MARKETING
The course allowed me to assess how marketers in the Sports and Entertainment industry look at consumer demand, competition, and the financial valuation of the goods and services they offer, which best translates into the consumers experience. Additionally, we examined how sports and entertainment are used to market products. We were also taught about various KPIs and how to analyze them to determine the success of certain marketing strategies. In this course we had various write ups on where we created our own events and marketing experiences.
DIGITAL MARKETING
This course provided me with a contemporary perspective on how the Internet and social media can be used to develop and maintain effective customer relationships, and disseminate various digital marketing strategies. We were taught how to calculate: ROI, ROAS, CTR, CPM, CPC, Ad Cost CPM, Ad Cost CPC, etc.
Our semester project required us to break into groups to create and strategize a digital marketing plan for our respective companies.
My team was assigned to Atea Skola, a Swedish IT infrastructure company focused on Sweden’s schools. Below you can find my team’s report which goes over the background of the organization, our digital marketing audit, our digital marketing strategy recommendations, and sample content mock up.
SOCIOLOGY
MINOR
Social Psychology
Within this course we examined sociology theories with its focus on the primacy of social relations as well as psychology with its focus on the individual psyche. We payed particular attention to the intersection of these fields, and the ways of seeing human life. Below I attached a sample essay of mine analyzing the relationship and implications of person’s self identity and society.
Human Sexuality
This course dives into the social construction of sexual ignorance and the social accomplishment of sexual repression. During this course we addressed how conventional sex education reinforces sexual ignorance and how, even in the most private and intimate of spheres, the fingers of society are relentlessly present. Below I have attached sample essays where I analyze the theme of power within sexual relations, and the theme of love and relationships
Race and Ethnicity
This course examines the meanings of racial and ethnic identities in the United States, the causes of discrimination and prejudice, and the responses of minority groups to differential treatment. We focused on the study of the economic, political, cultural, and historical factors that shaped our historical era and how those factors influence our ethnic and race relations in the United States. Below I attached a miniature research study I conducted on my campus where I analyzed student’s evaluation of racial group based on music media racial depictions.
DIGITAL IMAGING
