EXPERIENCE
GLORIA JEAN’S COFFEES USA
Marketing Specialist
MARCH 2024 - PRESENT
Facilitates the development of seasonal product campaigns that are in alignment with network promotional calendars to maximize market impact and sales opportunities.
Spearheads creative ideation for seasonal product campaign collateral, and manages photoshoots to align with brand vision and market demands.
Analyzes and presents post-campaign reports and monthly analytics for both digital channels and internal POS systems in order to identify relevant month-over-month and year-over-year KPI insights.
Implements innovative organic and paid social marketing strategies contributing to a 600% increase in the brand’s social engagement rate in a 4 month period.
Executes the brand’s email marketing strategies to drive consumer engagement, increase conversion rates, and enhance brand loyalty with direct support for product campaigns, and in-store and e-commerce activations.
Develops comprehensive paid advertising strategies; finalizes ad campaign briefs, crafts compelling ad copy, and provides creative direction for ad assets to maximize campaign effectiveness and ROI.
Utilizes comprehensive area market research to support successful store openings, and boost brand visibility by developing effective, localized print and digital advertisements.
Owns and curates weekly newsletters to brand franchise partners that fosters collaboration, disseminates critical updates, and strengthens operational alignment across 43 USA locations.
TURTLE WAX
Social Marketing Specialist
JUNE 2022 - MARCH 2024
Community manager across all brand-owned social media properties. Engaged with consumers and other relevant channels, resolved all user inquiries, and grew the channels with an average increase of 2K followers per month.
Developed the master brand social content calendar, and produced unique and diverse short-form video content for TikTok, Instagram, YouTube, and Facebook.
Owned the creative development process with the support of internal and external teams (e.g. Creative, Research and Development, and Legal; agency partners and influencer partners).
Spearheaded the implementation of TikTok into the global master social channel mix, and shifted all social channel content to be short-form video focused versus static photo; resulting in an increased engagement rate of 18%.
Analyzed and reports media / PR findings on digital consumer and trade conversations to develop actionable insights related to consumer engagement.
Researched marketing + social trends on a weekly basis to identify evolving efficiencies to assure brand relevancy, up-to-date marketing tactics, and consistent social brand growth.
Revised and created new master global brand guidelines for international distributors. (e.g. Global Social Media Guidelines, Influencer Marketing Guidelines, and Short Form Content Guidelines).
Managed the brand’s ambassador program and grew the program community by 325% in 12 months, as well as increased its YoY ROI by 538%.
Collaborated on influencer marketing initiatives through identifying new partners, maintaining ongoing partner communication, and reviewing content for quality control.
shopAKIRA
Social Marketing Assistant
JUNE 2021 - JUNE 2022
Owned the Tik Tok channel. Produced industry specific and trend oriented content, managed community engagement, and increased the channel’s growth rate by 50%
Researched social and pop culture trends on a weekly basis to guarantee relevancy and quality control which resulted in an average weekly growth of 3K+ followers.
Ideated and produced unique and high impact video content for TikTok and Instagram that drove 1M+ views.
Produced social live streams and strategized on production concepts, and increased viewer engagement by 15%.
Strategized on social marketing tactics that increased the brand’s engagement rate, following, and revenue by 40%.
Assisted in end-to-end logistics of marketing events to ensure a positive and successful experience for guests.
Co-ideated the creative concept for a NYC Times Square billboard advertisement.
TIKTOK: @shopAKIRA
JUNE 2021 - JUNE 2022
INSTAGRAM: @shopAKIRA
JUNE 2021 - JUNE 2022
shopAKIRA
E-COMMERCE COPYWRITER
DECEMBER 2020 - JUNE 2022
Produced high impact, branded copy to drive customer conversion. Created 120 product descriptions per week.
Utilized SEO strategies within product copy and metadata to target key customers and increase site traffic and revenue.
Wrote content for the AKIRA blog on topics including but not limited to: fashion trends, styling suggestions, and production promotion.
Analyzed best and worst performing products on a weekly basis.
KUURE
MARKETING INTERN
JANUARY 2020 - SEPTEMBER 2020
Assisted in conceptualizing a cohesive brand image for a start up company which enabled all company platforms and marketing tools to be both aesthetically pleasing and goal driven. Increased the Instagram following base by 50% within the first 3 months.
Strategized on content marketing tactics, and gained SEO skills that increased site traffic and sales by 15%.
Proposed and collaborated on solutions and strategies to advance the company that surpassed their revenue and social goals and objectives by 20%.
Gained influencer prospecting skills by obtaining influencer partners to collaborate with company partnered brands for campaigns, and establishing relationships with said partners by developing rapport.
AJENDA PR
PUBLIC RELATIONS INTERN
FEBRUARY 2019 - MAY 2019
Managed all social channels (Instagram, Facebook, Twitter) for two separate clients in the restaurant industry, and increased their following base by 15% through creating strategic promotional content.
Secured client press for three separate media outlets by researching and drafting media pitches of the clients’ source material. Gained media relations skills.
Conducted weekly market research which ensured the use of up to date marketing strategies which increased clients’ engagement rates by 10%-15%.
PI BETA PHI
VP OF COMMUNICATION - CA OMICRON
JANUARY 2019 - DECEMBER 2019
Designed promotional messages for events that were disseminated on all social platforms by all members, ultimately increasing the online presence and event turnout.
Facilitated and managed external and internal communication which improved the chapter’s reputation and relationship with the university and other campus organizations.
Implemented the chapter’s first cohesive brand image, while also contributing to Pi Beta Phi’s positive campus reputation and member satisfaction.
Managed the media planning for the organization and ensured all social platforms had a strong and relevant online presence.
Created quarterly submissions to The Arrow which highlighted the organization's accomplishments for that time period.
Maintained and exceeded member satisfaction through programming and social media highlighting opportunities.
