EXPERIENCE

GLORIA JEAN’S COFFEES USA

Marketing Specialist

MARCH 2024 - DECEMBER 2024

  • Led the development of seasonal product campaigns, aligning them with promotional calendars to maximize market impact, drive sales, and capitalize on key opportunities.

  • Spearheaded creative ideation and execution for seasonal product campaign collateral, managing photoshoots to ensure alignment with brand vision and market trends.

  • Analyzed post-campaign performance and monthly analytics across digital channels and internal POS systems, providing actionable insights on month-over-month and year-over-year KPIs to inform future strategies.

  • Executed organic and paid social marketing strategies, driving a 600% increase in social engagement and 2.6% growth in followers over a 10-month period through targeted content and campaigns.

  • Implemented email marketing campaigns to enhance consumer engagement, improve conversion rates, and foster brand loyalty, supporting product launches and in-store/e-commerce activations.

  • Developed and executed paid advertising strategies, crafting compelling ad copy, providing creative direction for assets, and ensuring ad campaigns delivered maximum ROI and brand exposure.

  • Conducted area market research to support successful store openings, boosting local brand visibility through tailored print and digital advertisements.

  • Curated and distributed weekly newsletters to franchise partners, enhancing collaboration, disseminating critical updates, and ensuring operational alignment across 43 U.S. locations.

IG - @gloriajeanscoffeesusa

TURTLE WAX

Social Marketing Specialist

JUNE 2022 - MARCH 2024

  • Managed community engagement across all brand-owned social media platforms, responding to consumer inquiries and building relationships with key channels, resulting in an average growth of 2K followers per month.

  • Developed and executed the brand's social content calendar, producing unique, trend-driven short-form video content for TikTok, Instagram, YouTube, and Facebook to drive engagement and brand consistency.

  • Led the social creative development process, collaborating with internal teams (Creative, R&D, Legal) and external partners (agencies, influencers) to ensure seamless campaign execution and brand alignment.

  • Spearheaded the integration of TikTok into the global social media strategy, transitioning from static content to a short-form video-first approach; resulting in an increased engagement rate of 18%.

  • Analyzed digital consumer and trade conversations, leveraging media and PR insights to inform actionable strategies for improving consumer engagement and brand visibility.

  • Researched and tracked marketing and social trends weekly to identify new opportunities, ensuring the brand stayed relevant and up-to-date with evolving digital strategies for sustained growth.

  • Revised and created new global brand guidelines for international distributors, including Social Media, Influencer Marketing, and Short-Form Content Guidelines, ensuring consistency across all markets.

  • Managed the brand ambassador program, growing the community by 325% within 12 months and increasing YoY ROI by 538%, through targeted strategies and relationship building.

  • Collaborated on influencer marketing campaigns, identifying new partners, maintaining strong relationships, and ensuring content quality through rigorous review and feedback.

shopAKIRA

Social Marketing Assistant

JUNE 2021 - JUNE 2022

  • Owned and managed the TikTok channel, creating industry-specific and trend driven content, fostering community engagement, and increasing the channel’s growth rate by 50% over a 12 month period.

  • Conducted weekly research on social and pop culture trends, ensuring content relevance and quality control, resulting in an average weekly growth of 3K+ followers.

  • Developed and produced high-impact video content for TikTok and Instagram, driving over 3M views and enhancing brand visibility.

  • Led social media live stream production, strategizing on concepts and boosting viewer engagement by 15% and online sales through interactive content.

  • Implemented targeted social marketing strategies, which increased the brand’s engagement rate, follower count, and e-commerce revenue by 40%.

  • Assisted in the end-to-end execution of marketing events, ensuring smooth logistics and a positive experience for all guests.

  • Collaborated on the creative concept for a Times Square billboard campaign, contributing to a high-profile, impactful brand advertisement.

IG - @shopakira

shopAKIRA

E-COMMERCE COPYWRITER

DECEMBER 2020 - JUNE 2022

  • Crafted high-impact, branded copy to optimize customer conversion, producing 120 product descriptions weekly with a focus on clarity, engagement, and brand voice.

  • Incorporated SEO best practices in product copy and metadata, targeting key customer segments and driving increased site traffic and revenue.

  • Authored engaging blog content for the AKIRA website, covering fashion trends, styling tips, and product promotions to enhance customer engagement and brand awareness.

  • Analyzed product performance data on a weekly basis, identifying top-performing and underperforming products to refine content strategy and optimize sales.

PI BETA PHI

VP OF COMMUNICATION - CA OMICRON

JANUARY 2019 - DECEMBER 2019

  • Developed and executed promotional messaging for events across all social platforms, increasing online engagement and driving higher event attendance through member participation.

  • Managed internal and external communications, enhancing the chapter’s reputation and fostering strong relationships with the university and other campus organizations.

  • Established the chapter’s first cohesive brand identity, strengthening Pi Beta Phi’s presence on campus and contributing to improved member satisfaction and chapter unity.

  • Oversaw media planning and content strategy across all social platforms, ensuring a consistent and engaging online presence that aligned with the chapter’s goals.

  • Authored quarterly submissions to The Arrow magazine, showcasing the chapter’s accomplishments and elevating the organization’s visibility within the broader Pi Beta Phi community.

  • Promoted member engagement and satisfaction by curating programming and social media content that highlighted chapter activities, opportunities, and member achievements.

IG - @chapmanpiphi

KUURE

MARKETING INTERN

JANUARY 2020 - SEPTEMBER 2020

  • Contributed to the development of a cohesive brand identity for a startup, aligning all platforms and marketing materials for a visually appealing and goal-driven presence. Boosted Instagram following by 50% within the first 3 months.

  • Developed and executed content marketing strategies, learned SEO techniques that increased website traffic and sales by 15%.

  • Collaborated on innovative marketing solutions, exceeding revenue and social media growth targets by 20%, and driving the company’s overall business success.

  • Gained influencer prospecting experience by identifying and securing partnerships with influencers, building relationships, and collaborating on campaigns with brand partners.

AJENDA PR

PUBLIC RELATIONS INTERN

FEBRUARY 2019 - MAY 2019

  • Managed social media channels (Instagram, Facebook, Twitter) for two restaurant clients, driving a 3% increase in follower growth through the creation of strategic promotional content and engagement tactics.

  • Secured press coverage for clients across three media outlets by researching industry trends and crafting targeted media pitches, enhancing client visibility and developing strong media relations skills.

  • Conducted weekly market research to identify emerging trends and refine marketing strategies, resulting in a 10% increase in client engagement across social platforms.